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9 Key lessons I learned from rural entrepreneurs


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Over the past two years, I have been working as the founder of Pioneer Dom and an ICF purpose coach, coaching 85 rural entrepreneurs through our coaching program. With 15 years of corporate experience and a 500-kilometer walk in rural India, I have gained extensive knowledge on the subject. Additionally, I am a TEDx speaker and the author of the book "Dots Will Connect".


Recently, I completed one 6-day and two 5-day residential workshops in Ahmedabad, where 59 rural entrepreneurs were mentored to accelerate their businesses. We have supported 85 entrepreneurs till now. My experience in mentoring rural entrepreneurs has given me valuable insights and lessons that I can share with others.


Here are nine key lessons I personally learned from these workshops:


1. The Power of Resilience: Rural entrepreneurs face numerous challenges, but their resilience and determination to succeed are awe-inspiring. Resilience is a key trait that can lead to business success.


2. Local Knowledge is Invaluable: Rural entrepreneurs possess deep local knowledge and insights. Leveraging this knowledge can lead to innovative and contextually relevant solutions.


3. Community Collaboration is Key: Building strong community relationships and collaboration is essential. Rural entrepreneurs often rely on support networks within their communities.


4. Sustainable Practices Matter: Emphasizing sustainable and eco-friendly practices is not just an ethical choice but also a sound business decision in rural areas.


5. Adaptability is a Must: Rural markets can be volatile, and being adaptable to changing circumstances is crucial for success.


6. Access to Finance is a Challenge: Access to capital remains a significant hurdle for rural entrepreneurs. Finding creative financing solutions is essential.


7. The Importance of Market Research: Thorough market research is critical to understanding customer needs and preferences, even in rural areas.


8. Mentorship and Training are Valuable: Rural entrepreneurs greatly benefit from mentorship and training programs. These programs can provide them with the skills and knowledge needed to grow their businesses.


9. Passion and Purpose Drive Success: Passion for their work and a clear sense of purpose motivate rural entrepreneurs to overcome obstacles and achieve their goals.


Pioneer Dom's workshops have not only provided valuable insights to rural entrepreneurs but have also highlighted the immense potential and resilience of entrepreneurs in rural India.


These lessons serve as a testament to the transformative power of mentorship and community support in fostering entrepreneurship and economic growth in rural communities.

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